People hate being trapped in offices. Or cramped up on the tube. Or stuck in traffic. 

They want to be out in the wilderness. Climbing mountains. Swimming in lakes. Shimmying up trees. They want to be adventurers. They want to be free. 

This campaign is built around this everyday aspiration: to become adventurers.

But, after all of that adventure, people need somewhere to stay.

The Centre of Adventure campaign positions YHA England and Wales as the cornerstone of any adventurer’s trip. Once you've finished wandering, kayaking and bouldering - you're going to need a comfy bed.