Who would be a useless security guard?

A short-sighted person, for starters.

Well - with Orwell's cameras, that doesn't matter. 

They're that good. 

The campaign is based on print - a visual medium for a visual company. It shows a security guard who is clearly short-sighted. It doesn’t matter though. Orwell security is that good.

The campaign is to target industry magazines and publications which are typically stale and conservative. It’s an ad that makes a company stand out (regardless of how fictitious that company is).