I love a good podcast.

Imagine you're on the way to work. You've finished your latest podcast, and you're looking for something new. Then, on your way down the escalator, you spy an ad...

These two concept ads are designed to target commuters on the tube. They see the ads, they download the podcasts. Simple as that. 

A simple image and a simple copy line conjure a few questions in the viewers mind. Who are Those Conspiracy Guys? How is history hardcore? Why am I missing out on the real good craic?