Sometimes, when you're out on the tiles, all you really want is the McDonald's at the end of it. 

It's almost a British tradition. The club your mates have dragged you to is rubbish. The music hurts. All you want is a burger. Or some chicken. Or some chips. 

This campaign taps into that feeling. It's meant for social channels, but the long-form copy is also designed to work as a radio script.