Every now and again, we find ourselves unable to drive. We’re pissed. We’re injured. Or we’re the 97-year-old Duke of Edinburgh. It’s a common thing.

This ad is targeted at stopping you driving when you shouldn’t - whether you’re six pints deep or literally too old to function. Get an Uber instead.

Taking a cue from the prominent news piece in which Prince Philip totalled his car, this campaign positions Uber as the alternative to driving when you shouldn’t. It doesn’t need a lot of over-complication - it’s a campaign built for social, billboards and other OOH settings.