Nothing says “living the high life” like the movies. Nothing says “I’m incredibly sensible” like a discount app.

This concept combined these notions - letting people know it was OK to enjoy the high life. Sensibly.

The client was Beanser - an app which gives discounts and vouchers to customers at Leicester stores. I wrote a series of ads based on famous film quotes, with an irreverent edge.

They were displayed in the Highcross Shopping centre in Leicester.